Hospitality Id

Simplifying Hospitality

A non-profit global registry of unique ID's for every lodging property

What is Hospitality ID?

Hospitality ID is a nonprofit global registry that assigns unique identifiers to every hospitality property, simplifying distribution and technical integration across the industry.

High Impact Benefits

Hospitality ID enables faster, cheaper, better distribution and technical interoperability that supports the entire hospitality industry ecosystem of owners, management companies, brands, travel distributors, publishers, destinations, technology developers and their mutual customers - traveling guests

Simplified Distribution Easier Property Mapping

Discover how our distribution platform streamlines processes for enhanced efficiency.

Accurate Content Trusted Sources of Truth

Empowers providers to identify authoritative content repositories and official systems of record

Smoother Rebranding Less Manual Work

A persistent ID provides continuity through brand changes, reducing confusion and sales disruptions

Reliable Notifications Timely Communication

When important relationship or system updates occur, automatic notifications are communicated

Compelling Use Cases Support Global Hospitality and Travel

Hospitality ID revolutionizes the hospitality industry by leveling the playing field for every participant. It simplifies the discovery of sources of truth and streamlines integrations by linking systems of record.

Global Hotel Brands

Improves control over data integrity by efficiently communicating content updates and speeding property onboarding

Online Travel Agencies

Enhances booking accuracy by linking trusted property data, reducing content errors, and improving traveler trust​

Technology Vendors

Streamlines system integrations by reducing onboarding time and enhancing data interoperability

Travel Management Companies

Simplifies booking workflows and multi-sourcing, delivering reliable access to verified inventory and enhanced reporting

Global Distribution Systems

Improves data consistency with trusted property identifiers, reducing errors and simplifying content updates across channels

Airlines & Alliances

Enhances support for NDC lodging integration through better offer/order personalization and itinerary merchandising

Cloud
Computing

Speeds cloud platform integration by providing persistent identifiers that promote scalable and secure data solutions

Artificial Intelligence

Powers AI applications with trusted data sources, improving model accuracy, personalization, and decision-making​

Property Management Systems

Facilitates interface change management processes by reducing data redundancies and improving interoperability

Central Reservation Systems

Persistent property identifiers improve booking reliability by reducing errors and streamlining content update notifications

Marketing Technology

Boosts campaign precision by linking product, rewards, and payment data to attribution models, for better personalization

Financial Technology

Streamlines payment workflows through permissioned property data links, reducing errors and enhancing efficiency

Digital Identity

Supports secure interactions by linking to verified sources of truth, enabling trust and privacy via digital identity wallets

Destinations

Enhances traveler engagement by improving access to trusted property content, supporting local licensing, and data insights

Sustainability

Promotes eco-friendly practices by pointing to sustainability certifications, enabling transparency and informed decision-making

Traditional Travel Agencies

Fosters service reliability by providing access to accurate property data, reducing errors and improving satisfaction

Independent Hoteliers

Helps smaller properties grow reach and profit by simplifying management of distribution and technology integration

Emergency Response

Aids crisis management by pointing to reliable property data, enabling faster coordination and informed decision-making

Anti-Human Trafficking

Supports tourism initiatives with trusted property data pointers, aiding transparency and regulatory compliance

Travelers

Builds confidence with access to reliable property information, reducing fraud to enhance booking and travel experiences

Example: Avoid Problematic Flag Changes

Avoiding the Dreaded “Lose6” Scenario

When a property changes its brand affiliation, distribution breaks and guests become confused.

Hotel brand changes commonly require complete rebuilds of property content, availability, rates, search, marketing, booking, reward and payment processes that span distribution channels.

Most importantly, guest experiences are no longer disrupted by inconsistent information that creates confusion, inhibits revenue and increases costs.

By maintaining a persistent identifier and updating pointers, the lose-lose-lose-lose-lose-lose (Lose6) scenario that negatively impacts hotel owners, both brands, travel sellers, tech partners and guests is easily avoided.

Founders

Five travel industry leaders have joined together to provide the initial funding to scope the technology, identify launch partners and establish the non-profit business league.

Founder Perspectives

“Our integrations are all built separately, with each integration having its own specs - which requires all our engineers (and the partners’ engineers) to maintain them. If we can change this idiotic way of doing things, we can save 80% of our engineering time – and shift those resources to innovation…”
profile photo of ROlf Nijdam
rolf Nijdam
Booking Holdings
“ATestimonial from a founder who explains the benefits of participation. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation."
Founder Name
Organization
““ATestimonial from a founder who explains the benefits of participation. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation."
Founder Name
Organization

Trust In Service

The Trust in Service blog, discusses the world of hospitality at the intersection of marketing, distribution, operations, payments, rewards and technology. 

Become a Launch Partner

Join us in advancing hospitality industry efficiency and innovation by becoming a launch partner for this transformative initiative.

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